There's a new twist in the $5 billion bidding war for Amazon's new HQ

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boston lincolnshire river witham shutterstock Artur Bogacki Shutterstock/Artur Bogacki The River Witham in Boston, Lincolnshire.

Amazon is denying reports that Boston is pulling ahead in the $5 billion bid for its Amazon's new headquarters. 

Several senior executives have endorsed the city as a landing spot for Amazon, which already has a sprawling headquarters in Seattle, Spencer Soper at Bloomberg reported .

" Boston is being considered for its proximity to Harvard University and Massachusetts Institute of Technology, an airport with nonstop flights to Seattle and Washington, D.C., and a lower cost of living than many other big cities," Soper writes. 

Amazon tweeted to say the news was incorrect. 

" Bloomberg is incorrect - there are no front-runners at this point. We're just getting started & every city is on equal playing field," the company wrote. 

The new headquarters would result in 50,000 new jobs, according to Boston Mayor Marty Walsh, who tweeted in support of the deal. 

Competition for the booming business opportunity is heating up. 

Chicago Mayor Rahm Emanuel has already spoken to Amazon CEO Jeff Bezos about the possibility of opening a headquarters in the city, according to the Chicago Tribune .

Other reported contenders are Minneapolis, San Diego, and Denver. 

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