These Are Most-Loved - And Most-Hated - Brands Of The Year

Reuters/Tony Gentile

Which brands improved their reputations on social media in 2014? And which companies made them worse?

Those are the questions we asked Sprinklr, a social media management software company, which used its Social Index tool to track 35,000 brands across a range of social networks to find out which companies saw the biggest increases in consumer love, and which lost the most ground from January through December.