This Chart Tells You How Hard It Is To Be Apple Right Now

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This chart gives you a good a idea of just how hard it is being Apple right now.

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The iPad is about as successful a product as any company could ever hope to release. And yet, it's still a relatively small piece of Apple's profits.

This chart comes from Pacific Crest analyst Andy Hargreaves who upgraded Apple last week.

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As you can see, the iPhone is projected to be 68% of Apple's profits in fiscal 2014. Hargreaves estimates that profits from iTunes/services earnings will be 11% of the total, which is above the iPad, which is estimated to be 10%.

Imagine what's going to happen when Apple releases and iWatch, or an Apple TV. What are the odds those products can add all that much to the company's colossal profits?

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This is why it's hard being Apple right now. Hargreaves estimates Apple will earn $37 billion in profits for fiscal 2014. That number is so big that any new product will struggle to have a major impact on the company's bottom line.

Apple profit chart of the day

Business Insider/Statista