This Company is Missing Out Big By Not Joining the Android One Brigade

Yesterday was a big day for all tech bloggers around the world as Google took centerstage to launch the first devices based on Android One. Needless to add, it was a big day for Indian brands- Micromax, Karbonn, and Spice too.

Over the past couple of years, Micromax has managed to make a name for itself. The company is now mushrooming out in other markets and is, so far, getting good traction. However, for Karbonn, it was a day of reckoning where the world was now looking at them with a lot of interest.

Also, at the event, Google announced that it was now looking at adding new partners in the Android One program and understandably so. So, amongst the Indian brands, Lava, Xolo, and Intex are going to join the party. While in international brands Acer, Asus, and Panasonic will be entering the arena.

It’s good to see that the Taiwanese maker HTC too will be getting its share of Android One devices. However, the one big name that was missing from the whole list was that of LG.

The Korean smartphone maker has been striving hard to get its smartphone strategy right. It had made the right moves by partnering with Google for the Nexus and even topped it with its own flagship smartphone LG G2.

We think it is a big opportunity missed as far as LG is concerned. Getting on with Google on the Android One plane would have helped the brand get in some serious numbers in the entry-level smartphone market. So far, LG has not been able to get any headway in the entry- and mid-level market and this could have been its big-ticket chance.

Anyway, all we can say now is that it’s still not too late LG, get going and join the party.