This Indian startup turned its customers into investors


Google ‘top 10 Marketing Automation companies’ and the list that’ll appear will have billion dollar names like Hubspot, Salesforce and IBM. At a time when Indian e-commerce companies are estimated to spend as much as 70% of their revenues on marketing, an Indian e-commerce & B2C marketing software platform has earned the goodwill among several of these startups.

Betaout has an impressive array of investors on board who have invested $2 million till now. Some of the names include Vijay Shekhar Sharma (founder and CEO, Paytm), Ashish Kashyap (CEO, Ibibo Group), Kunal Bahl (CEO and co-founder, Snapdeal) and Phanindra Sama (co-founder, Redbus) among others. The interesting fact is most of these people were Betaout customers initially.

“Ours is a very niche product. The platform is built especially for e-commerce companies. Most loved our product so much they invested in the company”, Ankit Maheshwari, co-founder of Betaout smiles.

The company’s proprietary software allows e-commerce companies to build user intelligence databases and provides tools to engage with users through email, on-site engagement, mobile push, live-chat, SMS, and through other channels. It enables e-commerce companies to increase conversions and personalize user engagement using real-time user persona and intent data.

Ankit claims existing marketing tools in the market used by e-commerce companies and B2B sites are general in nature and need a high degree of customization before delivering value, and Betaout differentiates itself by offering a customized set of tools tailored to the needs of e-commerce players.
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