This Instagram Account Busts Rappers And Athletes Who Wear Fake Watches In Their Photos

A new Instagram account called "FakeWatchBusta" is calling out all of the social media show-offs posting pictures of their diamond-encrusted watches and limited-edition time pieces.

Turns out, a lot of the time the bling is fake, but no one noticed - until now.

Fakewatchbusta is targeting rappers, athletes, reality stars, and even politicians. The account is responsible for calling out the likes of NBA star Carmelo Anthony and rappers Rick Ross, Future, Soulja Boy, and Waka Flocka Flame.

After the account started posting in March, it already has nearly 77,000 followers and counting.

Behind the "Fakewatchbusta" account is an anonymous male who "resides somewhere on the continent of Europe," acting as a vigilante of a social media.

Fakewatchbuster explained how the account works in an interview with Hodinkee:

"The tag #Rolex give the most results and there are a lot of people trying to show off their fake watch as real to get likes and admiration from others on Instagram. When I have found a candidate for busting I re-post the watch and tag the person who posted the watch with an added little insult/humorous message. I often also tag friends of the person i'm busting to humiliate the fake owner even more."

Basically, the anonymous male trolls hashtags like #Rolex, #watches, #luxurywatches in order to publicly shame the owners of the replicated goods. What @youdidnoteatthat is to slender fashion bloggers posing with food, @fakewatchbusta is to rappers wearing watches worth more than some people's homes.

And the results are amazing.

To check out more of the account, click here >