Beautiful Destinations uses data-driven analysis — what colors, perspectives, and poses are the most appealing to Instagram users, for example — to determine which images will bring in the greatest audience. This image, taken in Amsterdam by one of the company's weekly content creators, is one of Beautiful Destinations' most popular, with 209,000 likes.
Another one of the account's most popular photos is this one of a traveler and her pup, which was taken on Lake Louise, in Alberta, Canada. It got more than 192,000 likes.
The account was started in 2012 and has been growing at a rapid pace ever since, thanks in part to the stunning and playful images the Beautiful Destinations team chooses, like this one taken in Kromlau, Germany.
Other images showcase scenes of what daily life is like in destinations around the world. This photo, for example, shows a snowy day in New York City's Times Square.
The team at Beautiful Destinations considers several visual elements when considering what photos to post from its account. Prominent hues — like the pinks projected in this image — engage and attract the viewer.
Similarly, the brightness of the blue sea in this photo draws the viewer in.
Having a varying scale between the person and landscape can also captivate a viewer, like in this image where the individual is tiny compared to his breathtaking surroundings.
They also compare the percentage of a photo that is dominated by the person and the percentage that is dominated by the landscape.
Sometimes, like in this photo here, having a greater scale of sea in comparison to the landscape makes the image more interesting to the eye.
The company's in-house influencers will keep all of these elements in mind when publishing content. In this photo, the individual is again on a much smaller scale than the incredible surroundings.
This photo was produced for 3DR Robotics and again showcases a varying scale of the person to his surroundings.
Action shots also work for specific clients who want their Instagram audience to feel inspired to take a trip.
For some clients, Beautiful Destinations will select images that have bright and bold colors.
Other times, they'll go with photos that use a softer color palette.
Sometimes images without people work better, as they help the viewer focus in on the destination.
In other cases, having people in the image can help to make it more engaging.
To capture incredible travel photos on Instagram, Jauncey recommends going into the settings and using the individual editing tools to play up the saturation, shadows, and sharpness instead of using the preset filters.
Capri, Italy By: @sola_snapshot #beautifuldestinations Tag someone you love ??
A photo posted by BEAUTIFUL DESTINATIONS (@beautifuldestinations) on
By: @sola_snapshot
Courtesy of @beautifuldestinations