This Instagram account has earned more than 5 million followers for its travel photos - here's what makes them so beautiful


beautiful destinations paris photo


Beautiful Destinations showcases stunning destinations through the eyes of everyday travelers.

Dubbed "the largest travel influencer on Instagram" by its creator, Jeremy Jauncey, the Beautiful Destinations account currently boasts a whopping 5.2 million followers.


The account posts photos from a variety of sources, whether they were taken by one of Beautiful Destinations' in-house photographers, popular Instagram users they officially work with, or by other Instagrammers that happen to post great travel photos and hashtag them #beautifuldestinations.

Founded by Jauncey in 2012, Beautiful Destinations has grown to become one of the most successful Instagram accounts out there. They've become so successful, in fact, that they've started helping other companies build out their social media presence. Their client list now includes top media publications, hotels, airlines, and tourism boards.

(That 5.2 million follower count, by the way, is just for the Beautiful Destinations account - Jauncey and his team also run accounts dedicated to photos of hotels, food, and luxury products and experiences, with a total following of more than 8 million.)

Their secret, Jauncey says, is tapping into specifc visual elements that they know will make photos appealing to Instagram users.


We spoke with Jauncey to find out what makes their travel photos so compelling.