This UK media startup grew from 12 employees to 200 in a year and half, and just landed $80 million in funding to grow even more

Brew PR

Culture Trip founder and CEO Kris Naudts.

• The Culture Trip is a fast-growing media site that just raised $80 million in its Series B funding round from a Dutch venture firm.
• The company's CEO says that the Culture Trip's success lies in its team of freelancers and its flexible content formatting.

A year and a half ago, media startup Culture Trip had a small online following and 12 employees.

Now, the site rakes in close to 15 million monthly unique visitors, and its 200 in-house employees are based across three continents. In addition to the company's full time staff, the site relies on 300 freelance contributors to largely write articles about the best food, sights, and shopping in their local neighborhoods.

On Tuesday, the company announced an additional $80 million in funding in its series B round led by Dutch venture firm PPF Group, which also led the company's $20 million series A in 2016. The money will help the fast-growing site expand even more quickly.

Culture Trip CEO and founder Kris Naudts says his company's fast-growing fleet of freelancers is his company's competitive edge, and the reason why it's been able to move so quickly.

"We commission content out of house, so we have relatively low overhead," Naudts said."That's the bit that set us apart -- the quality at scale."

Another factor, said Naudts, is the site's pliable formatting: the site delivers up content in a mix of mediums, ranging from articles to videos to illustrations.

"We're not a news or journalist outlet that suddenly goes visual," said Naudts. The Culture Trip's coverage steers clear of political or current affairs, and instead offers up a mix of stories rooted in travel, food, art, and literature.

"There's a huge appetite for this type of content," said Naudts.

With its fresh cash infusion, Naudts said the company plans on expanding its reach (Naudts hinted at translating the site's content into Spanish and French), and building out its base of freelancers worldwide.

And its investors are coming along for the ride.

"We see huge potential for [the Culture Trip] to truly revolutionize the media and travel industries," PPF Group's chief officer for strategic projects Ladislav Chvatal said in a statement to Business Insider.