AdPushup, a tech startup backed by Microsoft Accelarator just raised Series A funding from Japan's Geniee, Inc

US based ad tech startup AdPushup, creator of a patent pending ad layout optimization platform, has secured an undisclosed amount of financing as part of its Series A round led by Geniee, Inc., whose major shareholder is SoftBank Group Corp. Other investors including Purvi Capital, and existing investors have also participated in the round.

The companies have also formed a strategic partnership aimed at extending services to Japan and Southeast Asia and collaborating mutually on proprietary ad optimization technologies. Geniee currently serves over 60 billion impressions every month in this region, which are to be further optimized using the machine learning driven ad layout optimization platform developed by AdPushup.

Both companies aim to bring together their strengths in terms of proprietary technologies to improve both the reach and quality of products offered worldwide.

AdPushup, which is backed by Microsoft Accelerator, integrates with ad networks like Google AdSense to help web publishers test and optimize their ad layouts, thereby increasing ad revenue, without compromising on the UX. The machine learning based algorithms can automatically fight banner blindness using continuous automated optimization.

Existing customers have witnessed an average 69% revenue uplift using AdPushup’s product.

“We are changing how ads are delivered on the Internet. Our software’s revenue growth has underscored the need for page level optimization in the Industry and now, having the support of an industry expert like Geniee will help us execute our vision more rapidly and broadly,” said Ankit Oberoi, cofounder, AdPushup.

Image credit:AdPushup