This campaign is a fierce reaction to a major problem in the retail industry
Now, two models are starting a movement called the All Woman Project, which strives to mitigate that problem.
"We couldn't understand why straight and plus-size models aren't featured together more in shoots and campaigns," one of the campaign's co-founders, model Charli Howard, told Vogue.She founded the campaign along with curvy model Clémentine Desseaux.
The website for the campaign makes its mission statement clear:
"Women are often segregated or stereotyped in fashion and the media; some are deemed the 'real' women of the industry, whereas others are deemed 'high-fashion' and editorial. Your body shape shouldn't define your femininity or ability as a woman!
We believe size or color doesn't limit us as models or as women. We believe all body shapes and ethnicities deserve to be represented in fashion and in the media, helping girls worldwide feel positive and confident about themselves.
The All Woman Project illuminates the idea that all women are more similar than we're made out to think. We all have physical flaws and imperfections, and that does not make us more or less beautiful. Rather than retouching or shying away from them, we should embrace them.Our physical attributes do not define us as women; our strength and character does. All of this make us all woman."
The campaign features a roster of diverse women including Denise Bidot, Barbie Ferreira, Elliott Sailors, Victoria Brito, Leaf, and Kamie Crawford, who was formerly Miss Teen USA.
But most importantly, it can feature any woman: the campaign's goal, Vogue notes, is to dominate social media with the tag #IAmAllWoman with posts and photos from any woman.A video for the campaign is below.