This company is the associate sponsor of Dhoni-led Rising Pune Supergiants

Spykar, the Indian jeanswear brand is the associate sponsor of Mahendra Singh Dhoni-led Pune Supergiants Indian Premier League team, which is owned by RP-Sanjiv Goenka Group, for 2016 and 2017 seasons.

The team jersey will sport Spykar logo on the back.

"Having established firmly in the metros and tier 1 markets, Spykar has started looking at consolidating its business in the tier 2 and tier 3 markets since the last few years. There could not be any vehicle better than the IPL," said Spykar's chief operating officer Sanjay Vakharia.

Image credit: Indaitimes

IPL is one of the few sporting events which cut across the entire spectrum of towns and cities, and audiences as well, Vakharia said. "IPL has a huge fan following among women too - striking a chord with Spykar's newly launched women's collection," he said.