This corner of YouTube is obsessed with watching other people decorate their planners
Managing a to-do list doesn't seem like it would be Instagram-worthy, but for a community of people online, it's downright artful.
Welcome to the world of planner addicts, a community of people who, even in a digital age with calendar and list apps, are obsessed with paper planners and notebooks. These women love to share their organization tips, sticker hauls, and un-boxing videos with each other as well as on Instagram and YouTube."It's a little bit like a compulsion," Houston-based beauty blogger Kristina B. of the YouTube channel Pretty Shiny Sparkly and admitted planner addict says in one video. "There's no reason for me to have this many planners."
These tutorials are everywhere. Doing a Google or YouTube search of the word planner yields hundreds of thousands of results, from planner reviews to the best way to organize your planner.
The focus is less on the actual to-dos of the day and more about how good your planner looks. Events and meetings are written in sweeping calligraphy with cute drawings and stickers. Instagrammers and YouTubers are often proud to show off past weeks that illustrate their deft formatting skills.The end result is both oddly satisfying to watch and astoundingly twee with colorful animal stickers, glitter, and lots and lots of pink.
Just like with Instagram trends like knolling, the planner trend is all about encompassing a particular aspirational lifestyle - orderly, well-lit, and colorful. You can envision yourself buying a planner and living a better, cleaner, and more organized life.
"I have been wanting a Kikki.K planner or a Filofax planner for awhile now," one planner addict said on her 10-minute unboxing video. "It looks so cute! They have so many other stationary and sticky notes and stuff like that that are just totally my style."
Some planner addicts told Mic's Theresa Avila that they've seen an increase in the planner movement in the past year and the trend only seems to be growing larger. Even with the myriad calendar, organization, and list apps that the tech savvy swear by, the planner community remains charmingly analogue. Though they may love to post about their planners on social media, when it comes to actual planning, they prefer to work on paper.