This former Coca-Cola Marketing Head has launched his own food startup with a twist
Advertisement
Advertisement
At a time when India’s food startup sector looks gloomy, Coca-Cola India’s former marketing head Fingerlix is the brainchild of Shripad Nadkarni (Director), Shree Bharambe (CEO), Varun Khanna (VP-Sales & Operations) and Abhijit Berde (Product Development & Executive Chef). With experience in companies like
"The ready-to-cook sector is a white space we're hoping to address; we are addressing convenience and freshness with the brand," Nadkarni, director at Maverix Platforms, promoter of Fingerlix said.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Fingerlix's cuisine, at present a mix of Indian and Italian food with a shelf life of five days, would be sold across modern and general trade and hyper local deliveries. The brand is being retailed in
Post Coca-Cola, Nadkarni had started marketing consulting firm MarketGate in 2005. He later sold the company to Publicis Groupe around four years ago. Maverix has already brought on board brand consultant Santosh Desai as an investor along with a few others.
Advertisement
According to reports, the packaged foods market in India is pegged to be about $48 billion, while the major contributors like meat, bread, dairy, staples and fruit and vegetables, is estimated to be at $200 billion.
Image Source
Advertisement
- Best places near Lucknow for a perfect weekend getaway
- Toyota Kirloskar Motor to hike prices on select vehicles from April 1
- Upcoming smartphones launching in India in April 2024
- Adani family infuses ₹6,661 crore in Ambuja Cements, increases stake to 66.7%
- Retail, real estate and religion: Spiritual hotspots brace for a tourism boom