This preppy retailer that refuses to hire models might be worth $1 billion
The company has over 75 stores, with a loyal following in the Northeast.The company prides itself on selling"the good life" to consumers through preppy designs that evoke summer vacations on the water. Advertisement
One thing that sets Vineyard Vines apart? It refuses to hire models.
For its most recent catalog, the company went to Anguilla and shot photos of real people who lived there, such as one couple who relocated from New York City and a musician from Anguilla.
Soon, customers were sending them photos of themselves wearing Vineyard Vines apparel.
On its Instagram, the company shows off customers wearing their favorite Vineyard Vines clothes. (On the company's website, though, models show off the apparel when people are looking to buy clothes.)
Somehow, the company has managed to capture a following when many other retailers are failing. They chalk it up to the fact that they're evolving - they're not fast fashion, but not a heritage brand, either.
It's all paying off, too; according to Reuters, the company was looking to sell a stake to Goldman Sachs in May, which would make it wroth $1 billion. (The company wasn't able to comment on this.)
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