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Tipsy Elves/Facebook
- If you need an ugly Christmas sweater that will speak volumes at your next holiday party, consider shopping at Tipsy Elves.
- The "Shark Tank" alum responded to the growing demand for ugly sweaters by making it easy to shop funny designs and comfortable fabrics online.
- The celebrity-favorite brand has hit the jackpot in this niche clothing category, selling over two million products and making over $70 million in sales to date.
You can't go a weekend in December without being invited to at least one ugly Christmas sweater-themed function. Once a tacky piece of apparel that you might've been a little embarrassed to wear in public, the ugly Christmas sweater is now fully embraced as an essential part of the holiday season. The uglier and more outrageous, the better.
Surprisingly, one of the most popular places to find a fun sweater for your holiday party wasn't born out of Santa's workshop. Instead, it's the brainchild of a former corporate lawyer, Evan Mendelsohn, and a former dentist, Nick Morton.
With an interest in internet marketing and a good eye for growing trends, Mendelsohn noticed one holiday season that it was difficult to find new Christmas sweaters online. He thought he could fill the void. He was joined by his former college roommate and then-endodontist, Morton, and in 2011 they began selling holiday sweaters online.
Tipsy Elves/Facebook
They sold just over 5,000 sweaters during their first year and quit their jobs in 2012 to pursue their company Tipsy Elves full time. The last six years have shown that the risk was worth it.
In December 2013, they appeared on an episode of "Shark Tank," during a season that saw fellow memorable pitches like Doorbot (later, Ring), Freshly Picked, Kodiak Cakes, Plated, and The Bouqs Co. While a number of these now-successful companies didn't receive funding, Tipsy Elves did, from judge Robert Herjavec.
The orders, partnerships, and celebrity exposure moments have continued to roll in since. Tipsy Elves has now done over $70 million in sales and sold over two million products.
While its operations and growth plans are streamlined and strategic, its products are far, far from serious. The whimsical and oftentimes downright crude designs strike a chord with younger audiences and cut straight through the formal stuffiness of the holidays.
Tipsy Elves/Facebook
If you want to be amused, entertained, or faced with the struggle of picking out only one sweater to buy, scroll through its online shop. Rather than sugar-plums, you'll find visions of Santa riding a unicorn and angels with beer bongs dance through the designers' heads. You can show off your knowledge of pop culture with a Kardashian-inspired sweater, or sit yourself under the tree as a wrapped present. Hanukkah celebrants, you're not left out.
Sweaters range from $40 to $60, but you're not simply paying for the novelty, then putting up with the uncomfortable itchiness. They're actually soft and substantial, made from high-quality acrylic that won't shrink.
Tipsy Elves
We can't guarantee that your Tipsy Elves sweater won't offend anyone, so consider your audience as you put one on in the upcoming weeks. We would take the risk, though, in the name of unadulterated holiday fun.
Check out more ways to prepare for the holidays:
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.
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