This startup is enabling users to avail Yoga Classes, Zumba, Gym on a session-base. Here’s how...

Around 67% of people who have gym memberships never utilize them and the individuals who do go to the gym, the statistics say it’s just around 2 times a week. This could be a consequence of fast paced professional life or family or affliction or any excuse you would consider. Yes, “Excuse”! Because recently Devi Prasad Biswal, former Goldman Sachs, and Avijeet (IIM Alumni) kickstarted “ BookYourGame”, it will not only provide you gym anywhere but extracurricular activities like yoga classes, zumba sessions, etc on session-basis. So if your gym is in Noida and you’re in Gurgaon for a meeting, well, you can book a gym session in Gurgaon.

When asked about the story behind the inception of this startup, Devi said, “Fitness is a motivation-driven activity, and I saw too many deterrents, mainly lack of flexibility and pricing asymmetry, affecting the industry. Fitness providers were facing a unique problem, too. While they spent an average of Rs.1,000 in acquiring a new customer, lack of proper analytics led to poor engagement with customers, in turn leading to only 20% renewal rates.”


They have over 40 services to offer, from Zumba to basic gym training to yoga classes. The app lets you pay by the session called Workout Now, whose price varies dynamically as per the time of the day (and starts at Rs 50). One can also purchase a desired membership from the app, for which BYG has a lowest price guarantee.

Revenue Generation

They have a very basic monetization model. One, they earn from customers paying through the app for sessions. Two, they have a SAAS-based CRM for fitness centres that has a subscription fee.


BYG claims to serve 30,000 users with 59% repeat purchases. The startup accomplished $1.1 million annual GMV run rate in September. On the B2B side, more than 200 fitness studios and gyms use the BYG Pulse product to manage day to day operations.

Funding Details

The company has already raised more than half a million in two rounds with LetsVenture participating in the angel round of financing. Last round of funding was held in June this year in which they raised $400,000. The company is further planning to raise funds soon.

How are they different from other players in the market?

“We aim to become the first Fitness Data Company and use all the data we have to build a much better and enhanced product that creates immense value for all fitness enthusiasts,” said Devi.
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