Three Retail Giants Have Jumped Ahead Of Competitors On Mobile
Amazon, eBay, and Wal-Mart are out in front of the retail pack when it comes to success on mobile.
Here are some of the top statistics from a recent BI Intelligence report on retailers' mobile strategies.
- eBay app users spend nearly two hours every month on the app.
- A full 15% of the U.S. mobile population accesses Wal-Mart.com on their smartphones.
- Amazon has more mobile-only users than Facebook in the U.S. These are users that visit Amazon only on tablets or smartphones and never see a site's desktop version.
- It's not just Amazon. Mobile-only users account for one-fourth to one-third of the total U.S. digital audience for Amazon, Wal-Mart, and eBay.
In full, the report:
- Advances the "50-30-40 rule," for mobile commerce properties, which starts with the idea that 50% of the audience should be accessing on mobile.
- Analyzes the threat to e-commerce from "reverse showrooming," which is when customers browse online but shop in physical stores.
- Studies the cases of eBay, Amazon, and Wal-Mart in order to see what they've done on mobile, and why.
- Looks at the use of the mobile Web vs. apps for the Big Three, and how each plays a different role depending on where the consumer is accessing.
- Discusses and compares the "mobile lift," or the incremental mobile audience for the Big Three retailers.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.