Kelly explains that when you start out, you shouldn't try to be all things to all people. As he says, "the riches are in the niches."
When the brothers noticed Raleigh making national lists of the best places in the US to live and work, they started buying property in areas they foresaw would appreciate.
Because they were so familiar with their local market, they were able to pinpoint these neighborhoods and create properties for new area residents. "We now own a big portfolio of rental properties that we classify as high-end rentals," Kelly says. "The average client pays $1,200 a month for 800 square feet. We found a real sweet spot with those millennial tenants."
High-end housing for millennials isn't the only niche the Edwardses have developed. On the other end of the spectrum, their company has gotten into affordable housing to diversify their interests. They turn properties into upscale rooming houses and have recently been contacted by local affiliates for low-end housing, who want to continue pursuing ways to offer comfortable, livable, affordable housing.