Twitter Has A Mobile Monetization Problem

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Twitter IPO

Reuters

Twitter Makes Less Money From Mobile Users (All Things Digital)
Twitter recently filed its S-1, revealing the company's long speculated-upon financials for the first time. One item of note was Twitter's mobile users, which account for 75% of its 218 million monthly active users, making it one of the most mobile-centric of the top social networks.

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However, it turns out that Twitter is dealing with a mobile monetization gap. It's mobile users generate less revenue for the company than its desktop users do.

Promoted tweets and trends, Twitter's primary ad products, are difficult to identify in the current iterations of Twitter's mobile app and mobile website. This is a glaring problem considering that three-quarters of Twitter's userbase accesses their feeds from a mobile device, and because that mobile base is likely to increase going forward. Read >

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