Twitter Has A Surprisingly Small Number Of US Users
Twitter's IPO filing had very few surprises.
If there's anything that's surprising, it's how small Twitter is in real life. On the web, it feels like Twitter is everywhere. But in the U.S., for instance, Twitter had only 49 million monthly active users on average during the second quarter of this year. And that was only up a million from the previous quarter.
For comparison, Facebook had 198 million monthly users on average in the same period. We're focusing on the U.S. because the U.S. is the home base for both companies, and in the case of Twitter 88% of its ad revenue came from the U.S.
Twitter is a different sort of social network than Facebook so the comparisons aren't perfect. But the gap between Facebook and Twitter is illustrative.
Twitter is a wonderful service for broadcasting news and random thoughts. It is not a good place for slow, personal information, or a good place to go at the end of the day to catch up, like Facebook. It's too high octane, too frenetic. Twitter has a smaller, highly engaged user base. Either you live in Twitter, or you don't.
Right now, most people don't.
- It's never been more clear: companies should give up on back to office and let us all work remotely, permanently
- Amazon is investigating its lawyers for allegedly bribing Indian government officials
- Mossad assassinated Iran's top nuclear scientist using an AI-powered, remote-controlled machine gun, report says
- Durex takes down its latest social media post on the bus scene from Netflix’s Sex Education after internet users call it ‘insensitive’
- Three reasons why this might be a good time to buy Bitcoin
- Sony ZV-E10 vlogging camera with interchangeable lens launched in India
- US, India, Japan, Australia to sign pact for stepping up chip production, reduce dependence on China
- Here’s how to schedule an email in Gmail