UNBOXED: Elon Musk's $20 limited-edition Boring Hat
Business Insider/Dave Smith
And thus, The Boring Company was born.
There's still much to be done before The Boring Company can achieve its goal to vanquish "soul-destroying traffic" - you can learn much more about the company's advantages and obstacles here, as it plans to connect major cities with underground tunnels and superfast electric "skates" that can carry cars and people.
For now, though, The Boring Company's biggest opportunity, in the words of Yogurt (Mel Brooks) from the movie "Spaceballs," is merchandising.
The Boring Company only sells one product right now: A $20 black baseball cap with the company's name emblazoned on the front. Musk only plans to sell 50,000 of these Boring hats, but as of Tuesday, 35,000 hats have been sold. If you do the math, that means Musk and crew have netted a cool $700,000 from these hats alone.
If you're interested in buying one of these limited-edition Boring Company hats, or knowing what you get for your $20, take a look:
- Tesla tells some laid-off employees their separation agreements are canceled and new ones are on the way
- Taylor Swift's 'The Tortured Poets Department' is the messiest, horniest, and funniest album she's ever made
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- The Future of Gaming Technology
- Stock markets stage strong rebound after 4 days of slump; Sensex rallies 599 pts
- Sustainable Transportation Alternatives
- 10 Foods you should avoid eating when in stress
- 8 Lesser-known places to visit near Nainital