Underneath this hilarious Instagram account is a painstaking process that launched a business

Joel Strong runs one of the most popular celebrity Instagram accounts - but he never actually shoots any of his famous subjects.

Instead, Strong creates bizarre scenes with well-known faces all over New York City by holding photo cutouts of celebrities' heads in front of other people's bodies.

And with photos of Twiggy grocery shopping and Beyoncé riding a motorized wheelchair, nearly every post on his Instagram account is sure to make you look twice.

The New York-based visual artist uses strangers, friends, and even people he meets on Tinder for the photos.

The account, called mydaywithleo, is a huge hit on Instagram, where Strong's attracted 156,000 followers. He also earned a place on the Rolling Stone's list of the 100 best Instagram accounts.

The project began as just an inside joke with his girlfriend and a cut-out of Leonardo DiCaprio. Now, he's featured celebrity faces from Kylie Jenner to Kim Jung-un, and some celebrities are starting to take notice.

Here are a few of his best shots.