Varun Dua, CEO and co-founder of online insurance portal Coverfox says the finance startup space holds humongous potential
Advertisement
Advertisement
“Even though 2015 has been the year of the burgeoning presence of numerous startups, very few of these look towards finance and even fewer look towards insurance,” states
This is what he thinks is one of
Having managed to get an IRDA Direct Broker license in early 2014, Mumbai-based Coverfox then raised $2 million in its Series A round of founding following it with a Series B round where it raised $12 million in April 2015. That’s not all. In September, the company bagged headlines for receiving an undisclosed amount of investment from N. R Narayan Murthy’s private investment firm Catamaran Ventures.
The money he tells me is going to be invested heavily in two core areas- branding and technology.
“It’s not enough that we create a seamless experience for customers looking to buy insurance online or package information in a way that is easier for them to understand unless we market ourselves well. All of this is no good if no one is aware of our existence and views us as a credible platform. We just launched our first ever TV campaign and going by the response, we’re hoping that should do the trick for us,” he elaborates.
Advertisement
When asked about the biggest challenge affecting the online
Another challenge he belies is undoubtedly the strict regulations which result in slowing down the pace of innovation. “Even though these regulations do help us as well, but sometimes they can cost us. For example, I can’t offer discounts even ifg my economics are in place as the pricing is also regulated,” he says.
But, he’s hoping that these challenges fall short of stopping customers from, buying insurance online. Infact, he feels that if a customer is looking for a seamless transaction experience they should buy insurance on their portal as they have integrated almost 35 insurance companies on their portal offer better pricing than what’s offered offline.
Additionally, what he thinks will benefit Coverfox in the long run is that the company is very focused on what it intends to achieve and as of now there are no plans of diversifying or acquiring. There are however plans of tie-ups.
Recently, Coverfox tied up with
Advertisement
“The aim is to be the leader in the car insurance market, very soon,” he signs off.
Advertisement
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- PM Modi and Bill Gates discuss AI, climate change, millets and more
- Consuming excessive salt and inadequate potassium, protein is making North Indians prone to life-threatening diseases: Study
- Upcoming cars and two-wheelers launching in India in April 2024
- Ice melt in Antarctica and Greenland is slowing Earth's rotation, affecting timekeeping: Study
- Elections on a plate: Poll panels fix menu & expense ceiling for Samosa, tea, biryani & more