Vijay Mallya debt fiasco comes to some good use for Indian business schools
Ex-chairman of United Spirits Ltd,
"The Vijay Mallya case could most certainly be the subject of a case study," Debashis Chatterjee, professor at
Not only at IIM-L, IIMs from Bangalore and Indore,
"This is a live case study for us and we have to build our arguments based on limited resources. A similar 'live' case study discussed earlier was during Satyam," said Kavil Ramachandran, executive director, Thomas Schmidheiny Centre for Family Enterprise, ISB.
Mallya’s strategy of pampering customers at the cost of other stakeholders, including owners, employees, suppliers and society proved to be hard on his business and honour, an example which can teach a lot about organisational behaviour and human resources management to these students. "It also leads to discussion on the obsession in many companies to meet the interests of 'owners' at the cost of other stakeholders," said Abhoy Ojha of ISB.
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