Viral Sensation Upworthy Gets Crushed
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In November, viral site Upworthy had 88 million unique visitors. Today, it has 49 million uniques. What changed? Nicholas Carlson attributes it to Facebook tightening what appears in users' News Feeds.
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It looks bad, but there's a silver lining. If you back up and really look at the traffic, November looks like a freak month. Overall, the company is still progressing nicely. Just imagine a dotted line connecting October to January and it's slightly less scary.
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