Walmart's new mattress brand built a $100,000 tiny home that you can buy. Take a look inside.
- Allswell, an online mattress and bedding brand at Walmart, unveiled a tiny home model in New York City.
- The model will soon head to various cities across the country, giving customers the option to buy items as they tour the inside.
- The home is also available for purchase for $100,000.
- Companies are beginning to see tiny home models as an interactive way to showcase their brands.
Tiny homes have caught on for a number of reasons. They can conserve energy, save on mortgage costs, and encourage a more mobile lifestyle. Most recently, they've become a popular branding technique for major companies.
In November, Dunkin' Donuts unveiled a tiny home that ran almost entirely on coffee. The home was briefly listed on Airbnb for only $10 a night, and guests were offered an unlimited supply of Dunkin' roasts.Three months later, Allswell, an online mattress and bedding brand at Walmart, has adopted a similar strategy for showcasing its products.
On February 7, the brand began offering tours of its tiny home, which includes a bedroom, kitchen, bathroom, and living room, in New York City. Customers will be able to test out mattresses and bedding, with the option to purchase items on-site and have them shipped to their homes.
The home will soon make its way across the country, stopping in cities like Philadelphia, Nashville, Los Angeles, and San Francisco. Allswell is also selling one tiny home model for $100,000.
Take a look at the how the brand incorporated its first retail experience into less than 240 square feet.