Watch out Snapdeal and Flipkart! These shops promise to home-deliver mobile phones in 4 hrs
If you are planning to buy a phone and don’t want to lose on online discounts yet need the device in a few hours – you may now opt for brick and mortar stores over ecommerce portals as mobile phone retailers like
These brick and moratr stores will begin offering guaranteed delivery within four hours of placing the order by a sales executive who will handhold consumers till the new device is fully operational.
Besides selling through their own portals, retailers such as UniverCell and
"The online stores have courier guys that deliver, and the person still has issues such as phone book migration and SIM cutting in case the new phone requires an alternate dimension," Alok Gupta, chief executive at The Mobile Store told the ET.
The process would include, company executives contacting consumers over the phone, assisting them in zeroing in on the smartphone they want to buy and deliver it to their home within a few hours from stores in the vicinity. At present, walk in customers account for around 60% of sales at mobile retail chains while
Chennai-based UniverCell plans to offer buyback of an old smartphone in exchange of a new one and
Mobile retailers hope that this strategy will help them get a slight premium on product prices that can boost their profitability through sales of ancillaries. Mobile phones are among the most sold electronics products in the country's booming online retail space where marketplaces such as Flipkart, Snapdeal and