'We are very different than millennials,' says 18-year-old 'Gen Z guru' hired as a consultant for the Minnesota Vikings
Jonah Stillman, an 18-year-old Minnesota resident, just co-authored a book and landed a consulting gig with the Minnesota Vikings, according to the Star Tribune .
That book is " Gen Z @ Work: How the Next Generation is Transforming the Workplace ," and he wrote it with his father, David Stillman. The father and son also run a company called Gen Z Guru .Stillman will help the Vikings understand and connect with Generation Z - which marketers generally define as people born 1995 and later - according to the Star Tribune.
"We are very different than millennials," Stillman told the Star Tribune, and shared some thoughts on what makes Gen Z unique.
For one, he said, "Our hunt for more authentic communication also means we are looking for the most authentic way to communicate with our peers, co-workers, and bosses." Based on the research he and his father did for their book, they found that 84% of Gen Z says they prefer face-to-face communication.
Stillman's observations jibe with insights from speaker Ryan Jenkins, who wrote on Inc. that Gen Z "will be much more calculated and/or selective with the information they share online."
Jenkins has also found that nearly three-quarters of Gen Z says they prefer to communicate face-to-face with colleagues.
Stillman told the Star Tribune that he's "learning too much to stop right now" and enroll in college, so he's taking a "gap year or two."That, too, is a Gen Z trademark: According to a College Savings Foundation survey, spotlighted in the Chicago Tribune , about 21% of respondents are planning to defer their college plans so they can pursue other interests.