We joined thousands of New Yorkers at a lavish picnic dedicated to summer's most popular drink - here's what happened
Jane Kratochvil / Pinknic
Pinknic is a rosé-themed picnic and music festival that was hosted for the first time in New York City this past weekend.Over the course of two days, 9,000 people made the trip out to Governor's Island, where they sprawled out on thousands of pink and white blankets, listened to music from various DJs, and enjoyed "Pinknic baskets" crafted by celebrity chef Chris Santos - all while sipping on a selection of rosé wines.Advertisement
Pierrick Bouquet - the mastermind behind a similarly rosé-themed festival that took place on a yacht in June - partnered with Derek van Bakergem to create this event, which focused less on the variety of rosé wines and more on the lifestyle that comes along with drinking it.
"We wanted to create a picnic-type of festival that would be great to enjoy rosé at, and we wanted to add a music component to it, so we created a music festival on this," Bouquet told Business Insider. "It's a nice, lovely background and entertainment for the guests."We got the chance to check out the rosé-filled festival, where tickets started at $55 for general admission.
We needed to take a ferry onto the island, and once we landed, we followed signs that directed us to the event grounds.
It was somewhat of a trek, but luckily there were pedicabs that took us directly to the lawn.Advertisement
Once we got there, we saw an array of pink and white on both the attendees and the décor. Over 4,000 blankets in various shades of pink were laid out on the lawn on Governor's Island.
We were also welcomed with songs from Australian indietronica band, Miami Horror. There were performances from several bands and DJs, including Slow Hands and Tortured Soul.Advertisement
"The goal was also to create a new and unique experience where music and wine blend," Bouquet said.
Men and women wore shades of pink. Those who were feeling extra festive went with some eccentric accessories, like this woman who donned a pink flamingo head accessory.Advertisement
This woman even painted her eyebrows pink just for the festival.
"[I was] very happy that people respected the dress code, as it made for an aesthetically beautiful, really visual event experience," Bouquet said.Advertisement
All around, people were drinking rosé wine. The selections offered at the festival were Château d’Esclans, Moët & Chandon, and Chandon, sold by the bottle starting at $30.
Accompanying the music were the sounds of champagne bottles being popped.Advertisement
We got one of the "Pinknic baskets" that came with an entree and two appetizers, as well as snacks and drinks. Baskets started at $65 for two people.
They were specially crafted by celebrity chef Chris Santos of the clubstaurant Vandal, which is located on Manhattan's Lower East Side.Advertisement
But if you didn't want one of the "Pinknic baskets" you could bring your own, which many guests did. The picnic baskets themselves became an accessory for the event.
There was more to do than eat, drink, and dance. Attendees even got to enjoy free massage sessions, but you had to sign up early enough to snag a spot.Advertisement
The striking color combination and visually stunning décor created the perfect backdrop for photos. There was an installation that read "#pinknic," where people lined up to take pictures.
One that said "#roséallday" drew a large crowd as well.Advertisement
Van Leeuwen's ice cream truck was also there selling ice cream by the cone or cup.
Handsome Dan's cotton candy was sold by the jar.Advertisement
The event would make for a fun date.
... or even a group date with friends.Advertisement
The initial idea was to create something new, something that would be an amazing experience for guests to attend," Bouquet said. "We want to make this a very large, multi-day festival with more music, more food, more activities ... that said, the wine offered will of course always be rosé!
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