We talked with the Adidas designer behind the year's coolest sneaker - and that Kanye collaboration
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adidas Group
Sneakerheads embraced the first run. After selling out in retail, they're going for between $300 and $400 on eBay. They arrived at the right cultural moment: "athleisure" has become the number one trend in apparel, and the NMD takes that trend in a street-smart direction.
More variants of the NMD will drop throughout 2016.
We emailed with Nic Galway, Adidas's vice president of Global Design and designer behind the NMD, about where the sneaker came from, where Adidas is going, and his collaboration with a certain rapper-turned-designer.
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