We visited Ralph Lauren's flagship Polo store hours after the company said it would close and saw why the brand is failing
Advertisement
Mary Hanbury
Advertisement
The Fifth Avenue location will be one of dozens of stores that the company will shutter in an effort to cut costs and improve efficiency.
In the last quarter, same-store sales declined 5% compared to the same period a year before.
The brand is struggling to connect with millennials, stay relevant, and keep up with fast-fashion brands like H&M, Uniqlo, and Zara.
We visited Ralph Lauren's Polo store on Fifth Avenue the same day the company announced it would close. The store was full of unfashionable clothes and lacked shoppers, despite being located on one of the busiest streets in New York. Take a look inside:
Advertisement
Advertisement
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Vodafone Idea FPO allotment – How to check allotment, GMP and more
- Supreme Court expands Patanjali misleading ads hearing to include FMCG companies
- Reliance Industries wins govt nod for additional investment to raise KG-D6 gas output
- Best smartphones under ₹25,000 in India
- RCRS Innovations files draft papers with NSE Emerge to raise funds via IPO
- India leads in GenAI adoption, investment trends likely to rise in coming years: Report