We visited the hot retailer that affluent teen girls are obsessed with - here's what we found

Brandy Melville is taking the apparel industry by storm.

Teens are obsessed with the store.

The company has a massive Instagram presence - its USA account has over 3 million followers alone - which certainly is a huge reason for its popularity.

But Brandy Melville is a far cry from the apparel stores that defined many millennials' teen years.

Here's what it's like to shop there. It reveals plenty about teens today.