We went to J. Crew and saw why sales are plummeting

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j crew may 27

Mallory Schlossberg/Business Insider

J. Crew's store was a mess and most of the clothes were on sale. In what way could that convince consumers to pay a premium.

Once a great retail success story, J. Crew has been struggling in recent years.

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J. Crew's sales slid 8% in the most recent quarter, with the company blaming a "challenging retail environment."

It's true - it's rough out there for most retailers -but a walk around the store shows why the company may be having a hard time getting consumers to pay a premium for its clothing.