What you need to know in advertising today
Diageo produces drinks such as Gordon's Gin and Smirnoff, and has an estimated $2.3 billion to spend on media, making the firm an advertising powerhouse.
To read more about the spirit maker's decision, click here.In other news:
Weight Watchers has enlisted DJ Khaled in a strategy that has already seen Oprah boost its stock 500%. The company announced Tuesday that DJ Khaled would be its social-media ambassador.
Videology, an ad-tech firm that was once loved by investors, is looking for a buyer as Google and other tech giants dominate the industry. It has tapped the digital media advisory firm Luma Partners to help find a buyer.
KFC has slammed McDonald's in tweet inspired by Trump's 'nuclear button.' KFC UK & Ireland posted a tweet slamming Ronald McDonald, using language echoing a tweet from President Donald Trump.
Meanwhile, Twitter said Trump taunting North Korea with a "nuclear button" does not violate its terms of service. The company said that his tweets were not a "specific threat" and so were allowed on the site.
Vice put two executives on leave following sexual harassment reports. Vice president Andrew Creighton and Mike Germano, the CEO of Carrot, Vice's creative agency, are both on leave.Spotify has been hit with a $1.6 billion copyright lawsuit. Wixen Music Publishing is reportedly suing the company for allegedly using thousands of songs with the proper license and compensation.
American Apparel has a new look created by women, but it's still risqué. The new team is reworking the representation of women in its ads, which are still provocative but aim to represent women in a more progressive way.
Unilever is reacting to a new batch of nimble competitors by imitating them, the Wall Street Journal reports. The CPG giant resorted to a marketing prank last year, for instance, to try to outflank new competitors of its TreSemmé and Suave shampoos.
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