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What you need to know in advertising today
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What you need to know in advertising today

tim mahlman

AOL

Tim Mahlman, president of AOL Platforms.

Oath promises it can help advertisers who are tired of the Google-Facebook duopoly by using its vast pool of data for ad targeting.

And now it's getting more help in that fight.

The Verizon-owned division - an amalgamation of digital media assets cobbled together from acquisitions of AOL and Yahoo over the past three years - has built a group of outside companies that have agreed to pool together data that can be used for ad targeting.

To read more about Verizon's plan to take on Google and Facebook, click here.

In other news:

Facebook is asking users to pick which news outlets are "trustworthy" - and will demote the losers in your feed. Facebook CEO Mark Zuckerberg said the company wasn't "comfortable" deciding for itself whether a news outlet is reliable.

Meanwhile, YouTube is setting up an 'Intelligence Desk' to weed out dicey content before it raises bigger brand safety concerns. The move is the latest in a series of efforts by the company to win back advertiser trust.

Twitter found more than 50,000 Russia-linked accounts that actively shared election-related material.Trump's Twitter account interacted with them hundreds of times.

A portfolio manager who has crushed his peers for the past half-decade identifies one stock every long-term investor should own. One avenue to Amazon's profitability that has been overlooked is advertising, according to David Eiswert.

'Subway is dying': Battles at HQ are killing the world's largest fast-food chain - and many franchisees are turning against the CEO. Subway's public-relations crises and inability to keep up with trends are merely the tip of the iceberg of the company's problems.

Amazon's grocery store of the future opens today: no cashiers, no registers, and no lines. The store opens in Seattle on Monday.

Adidas has found a way to make a killing. The sneaker brand is "fully exploiting the digital opportunity, "Macquarie analyst Andreas Inderst wrote.

PR firm Edelman has released its annual Trust Barometer study, Reuters reports. While trust levels in the government, media, business and NGOs in the U.S. declined, trust in "journalism" rose to its highest level in more than five years globally.

A look inside how ad holding company Publicis is trying to force old-school creatives to work more closely with new technology hires to hang on to big clients, by the Wall Street Journal.

Publicis Groupe has named longtime R/GA creative leader Nick Law as chief creative officer of the holding company, Ad Age reports. Law will also be president of Publicis Communications.

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