What you need to know in advertising today

What you need to know in advertising today



LiveRamp employees

Three weeks ago, employees at ad tech firm LiveRamp officially learned that they would be parting ways with more than 2,000 colleagues they worked alongside under the umbrella of parent company Acxiom.

Acxiom had announced the sale of its marketing solutions business to Interpublic Group for $2.3 billion, and LiveRamp was not part of the deal.

That's left a cloud of uncertainty hanging over LiveRamp, which makes technology to help brands reach consumers with target ted online ads.

Inside LiveRamp's San Francisco offices, a source tells Business Insider, employees are anxious but optimistic as they await direction from management on what the next months and years hold.

To read more about what could become of LiveRamp, click here.

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