Why Facebook's Bad News On Teens Could Be A Tipping Point For The Entire Tech Industry

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teen social network usage

BII

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Teens' embrace of the latest spate of photo, messaging, and video-sharing apps has been as bad for Facebook as predicted.

The social giant announced on its earnings call earlier this week that it saw a decrease in daily users among teens.

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In a recent report from BI Intelligence, we dug into all the available data on teens' behavior on social and mobile media, and we trace the story of how upstarts like Snapchat, WhatsApp and other are becoming powerful platforms of their own. To make a long story short, teens and their mobile-first habits threaten to upend tech's legacy platforms.

We specifically dig into the tendency of teen audiences and their tendency to fragment across services, especially decentralized messaging and blogging mobile-centric apps like Snapchat, WhatsApp, and Tumblr. Already, according to one survey, Tumblr is used by more teens than Facebook.

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The decrease in teen usage on Facebook is a major tipping point with reverberations for other legacy social networks and the tech industry as a whole.

Access The Report And Our Data On Teen Usage By Signing Up For A Free Trial Today >>

Here are some of our main takeaways:

As we argue in our report, we may be witnessing the unraveling of a unitary, centralized social media landscape, dominated by Facebook, into a set of multipolar nodes. Facebook warded off the Instagram threat by buying the company, but it won't always be possible for the company to neutralize threats with acquisitions.

To access BI Intelligence's full report on How Mobile-First Habits Threaten To Upend The Tech Industry, sign up for a free trial of BI Intelligence today.

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