Why every business should be putting mobile customers first

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More and more often, people are using their mobile devices to read and watch content; 47% of all Internet traffic and 66% of emails are viewed on phones - so businesses that want to succeed in this digital market need to adopt a "mobile-first" mindset.

That means putting the needs of mobile users first every time you consider and make a business decision. This requires understanding how people are using their phones and tablets, so that you can deliver personalized content and experiences to them.

Sponsored by Adobe

Adobe Audio White Papers for Marketing: "From Mobile Analytics to Mobile First"

Click above to listen to the Adobe white paper on mobile analytics.

Mobile analytics is crucial in learning more about the devices, locations, and environments that affect a consumer's interaction with your brand. Businesses need this data to develop their mobile app experiences, since app users are among a company's best customers.

If you need help, Adobe's audio white paper above on mobile analytics offers valuable advice on improving your mobile strategy. It gives guidance on, for example, communicating with users in real time by messaging them within the app, which makes their interaction more satisfying and gives you more data to use.

Through mobile analytics, you can put mobile customers first and take your business further. Adobe's white paper offers advice on how to be improve your mobile strategy and achieve success.

Click above to hear Adobe's 10-minute audio white paper on mobile analytics.

This post is sponsored by Adobe.

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