Why the iconic Walt Disney Pictures logo was changed for 'Tomorrowland'
Disney
Synonymous with most of our childhoods, the silhouette of Sleeping Beauty's castle has shown up before all Disney media properties since its 1985 animated feature "The Black Cauldron" (before then, a "Walt Disney Productions Presents" title card would appear).
But audiences who went this weekend to see Disney's latest movie, "Tomorrowland," were greeted with a surprise.
In a rarity for the Mouse House, the iconic Disney logo was replaced by the skyline of the futuristic Tomorrowland.
The movie, which is an adaptation of the Disney park theme land of the same name, stars George Clooney and Britt Robertson ("The Longest Ride") as imaginative dreamers who have visited the fantasy land and are determined to return.
Disney/"Tomorrowland"
"Brad wanted to take you into the thing right away," he told Business Insider. "[Changing the opening logo] actually came up in the middle of production. I remember Brad wanted to do it and we talked about how other films did it. I would argue none has been done this elaborate."
Pasquarello could be right.
Numerous films have done unique tweaks to the Disney logo over the decades. Here are a few examples:
"Inspector Gadget" (1999)
Disney
"Prom" (2011)
Disney
In the end credits of "Wreck-It-Ralph" (2012) the logo gets taken over by video game code.
Disney
2010's "TRON: Legacy" replaced the castle with "The Grid," where the programs reside in the film.
Disney
Disney
Disney
Disney
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market