Women dominate most of social media, but men are more active on these two networks

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In the US, gender, income, and education have little impact on whether or not someone uses social media. But these factors do have a big impact on which social networks people opt to use.

Many top social networks - including Facebook, Pinterest, and Instagram - have a strong skew toward female users. Women in the US are more likely to use Facebook than men by about 11 percentage points, Pinterest by 29 percentage points, and Instagram by 7 percentage points, according to Pew. But Twitter and LinkedIn continue to attract a mostly male audience.

In an in-depth report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting.

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Here are a few of the key takeaways from the BI Intelligence report:

In full, the report:

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