Xiaomi India claims it clocked record sales of over 2 million smartphones in July-Sept quarter

Xiaomi, the Chinese smartphone manufacturer, hit the record sales of more than 2 million units in the July-September quarter. This is the highest ever in India since the company started operations, making way for a record year with the company selling more than a million phones in October.

Large product portfolio and manufacturing capacity coupled with expansion in the offline market and adding new online partners through the year have lead to a 150% growth in volumes sales in the quarter as compared to 2015.

"We crossed 2 million plus sales in one quarter in third quarter for the first time, compared with our performance last year, we have attained more than 150% growth year-on-year,, Manu Jain, head of India operations told ET.

This year, the third quarter was the best for the smartphone industry as it witnessed the highest ever number of smartphones shipped into India - 32.3 million.

"Mi India has been warmly welcomed by users, which is why we are one of the fastest growing brands in the smartphone industry today - one out of every four smartphones sold online was Xiaomi,” Jain told ET.

The huge sales are also the reason behind Xiaomi's leap to No 4 position with 7.5% share in the Indian smartphone market, as per IDC.

During three days of Diwali sale, over 247,000 units were sold through its online site Mi.com - which took them 100 days last year during the same time - and till October 18, its overall sales had crossed 1 million.

Xiaomi's global chief executive Lei Jun expects Xiaomi to become India's top smartphone brand within five years.