Xolo is planning a new handset every quarter. Here’s how

Exclusively online sale is certainly the in thing for the phone-makers of the country at this point. We have seen how Xiaomi, Asus and Motorola have come up with products that are available only through ecommerce portals. A little while ago, Micromax did the same with its Yu brand and now Xolo is planning launch new handset every quarter under sub-brand Black.

According to news agency, PTI, XOLO, which has launched Black to cash in on the increasing consumer comfort for buying handsets online, will unveil its first device under the series later this month in the sub-Rs 15,000 range.

"At XOLO, we have always focused on building a strong digital presence. Even now, XOLO has 20-22 per cent of the total sales coming from online channels. Introducing an 'online-only' sub-brand is a natural progression for XOLO, catering to the experience-seeking online customers," XOLO Business Head Sunil Raina told the PTI.

He, however, declined to comment on the contribution of Black to online sales.

Raina said that the company is looking at launching a new handset under the Black Series every quarter.

"Eventually, we will have three-four devices in its portfolio at any given point in time," he said.

Xolo has partnered e-commerce major Flipkart to sell the first device in the Black range.

(Image: Wikimedia)