You can now shop from brands including Kylie Cosmetics, Nike, and Zara on Instagram - here's the list

instagram checkout

KKW / Kylie Cosmetics / Instagram

Instagram is launching "checkout on Instagram."

  • Instagram launched a checkout button this week, allowing users to shop without ever leaving the platform.
  • Checkout on Instagram is currently being beta-tested with 23 brands.
  • Instagram has partnered with some of the buzziest names in retail, including Kylie Cosmetics, Zara, and Outdoor Voices.

You can now shop on Instagram without ever leaving the app.

On Tuesday, Instagram announced it had launched "Checkout on Instagram." Shoppers can tap an Instagram photo to see a "Checkout on Instagram" button, which lists the price of the item. Tapping the button allows users to select from various options like size and color, see similar items, and pay without leaving Instagram.
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Read more: 'It helps Facebook further fortify its walled garden': Instagram is testing in-app checkout to make shopping more seamless, but experts say it has a bigger agenda

However, shoppers won't be able to buy from just any brand with an Instagram page. Checkout on Instagram launched with 23 brands, including some of the buzziest, most Instagrammable names in retail.

Here are the 23 brands that you can now shop from without ever leaving the Instagram app:
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Adidas

Adidas

Instagram handle: @adidaswomen

Anastasia Beverly Hills

Anastasia Beverly Hills

Instagram handle: @anastasiabeverlyhills

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Balmain

Balmain

Instagram handle: @balmain

Burberry

Burberry

Instagram handle: @burberry

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ColourPop

ColourPop

Instagram handle: @colourpopcosmetics

Dior

Dior

Instagram handle: @dior

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H&M

H&M

Instagram handle: @hm

Huda Beauty

Huda Beauty

Instagram handle: @hudabeautyshop

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KKW

KKW

Instagram handle: @kkwbeauty

Kylie Cosmetics

Kylie Cosmetics

Instagram handle: @kyliecosmetics

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MAC Cosmetics

MAC Cosmetics

Instagram handle: @maccosmetics

Michael Kors

Michael Kors

Instagram handle: @michaelkors

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NARS

NARS

Instagram handle: @narsissist

Nike

Nike

Instagram handles: @niketraining and @nikewomen

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NYX Cosmetics

NYX Cosmetics

Instagram handle: @nyxcosmetics

Oscar de la Renta

Oscar de la Renta

Instagram handle: @oscardelarenta

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Ouai Hair

Ouai Hair

Instagram handle: @theouai

Outdoor Voices

Outdoor Voices

Instagram handle: @outdoorvoices

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Prada

Prada

Instagram handle: @prada

Revolve

Revolve

Instagram handle: @revolve

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Uniqlo

Uniqlo

Instagram handle: @uniqlo

Warby Parker

Warby Parker

Instagram handle: @warbyparker

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Zara

Zara

Instagram handle: @zara