A 23-year-old rapper who refuses to sign a record deal is tearing up the hip-hop world all by himself
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And he got his due in the mainstream when he became a fixture (and a meme) at Sunday's MTV Video Music Awards.
Now some people are surely wondering who Chance is.
He's already made awards history by helping to allow streaming-only albums for Grammy consideration. Many suspect "Coloring Book" will get a nomination at the next Grammys.
Miraculously, Chance (aka Chancelor Bennett) has done all of this without a label supporting him. He's turned down record deals from numerous labels, and depends on word of mouth and his Soundcloud account for distribution.
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Meet the most successful fully independent musician of our era:
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