A neuroscientist who studies decision-making shares his best advice for living healthier
Juan Carlos Ulate/Reuters
Cerf, a professor of business and neuroscience at Northwestern University, has been studying decision-making for over a decade. One of his biggest takeaways is that making choices on a daily basis is psychologically exhausting.
In other words, it's tough to constantly exert the willpower required to avoid snacking or get up off the couch to exercise. Eventually, old habits get the best of people and they cave to unproductive tendencies.
Based on his research, Cerf claims other strategies are far more effective at getting people to build sustainable habits that promote healthy living - and they aren't the typical stuff of diet books.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh