A restaurant that caters to Silicon Valley's diet crazes is opening in a former McDonald's - take a look inside
Melia Robinson/Business Insider
Kitava is on a mission to upgrade fast-casual food in San Francisco.
In 2015, Jeff Nobbs set out to make healthy food approachable. He launched Kitava (formerly known as Mealmade) as an on-demand delivery startup that makes every dish to order and substitutes familiar ingredients with low-calorie alternatives. The service specializes in the diet trends that tech workers love, like paleo, gluten-free, and keto.
And in an amusing twist, the company operates out of a shuttered McDonald's.
A rising number of tech workers in Silicon Valley are shunning sugar and processed foods in favor of high-fat, low-carb diets that claim to boost energy, focus, and cognitive performance. What they put into their bodies has a direct effect on their output, according to Nobbs.
On November 2, the newly rebranded Kitava opened its first brick-and-mortar restaurant in San Francisco. Business Insider had the chance to try the menu before it opened. Take a look.
Next Story
I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
Vodafone Idea FPO allotment – How to check allotment, GMP and more
RCRS Innovations files draft papers with NSE Emerge to raise funds via IPO
India leads in GenAI adoption, investment trends likely to rise in coming years: Report
Reliance Jio emerges as World's largest mobile operator in data traffic, surpassing China mobile
Satellite monitoring shows large expansion in 27% identified glacial lakes in Himalayas: ISRO
Vodafone Idea shares jump nearly 8%
