A Revolutionary Platform Is Making Shopping Social Again
Shoppers have an unprecedented number of options today thanks to the advent of
But John Caplan, the CEO of OpenSky, noticed that a key part of shopping was missing from the web.
"Physical
Caplan founded OpenSky in 2011. Since then, the site has amassed 2.5 million members.
"Many e-commerce sites today act as search engines," Caplan said.
For example, someone could go to Walmart.com and type in "toaster." But the results don't include recommendations and aren't necessarily tailored to the consumer, making shopping online largely impersonal.
At OpenSky, the products members find are tailored to their interests and the recommendations of friends and experts.
"Shopping happens between people and is a social activity," he said. "As a society, we were beginning to lose the joy of shopping together."
Many companies have tried to get on the social commerce trend. Fab.com, which showcases people's favorite designs, has more than 10 million members. One Kings Lane and Ideeli are flash-sale sites that encourage members to invite and interact with friends.
But OpenSky lets members interact with friends. They can also follow any of the site's 2,000 vendors for new products.
"We're harnessing the social experience and word of mouth so members are more likely to love the items they find," Caplan told us.
Another thing that makes OpenSky wildly appealing is its celebrity curators.
Members can follow experts and celebrities like Serena Williams, Bobby Flay, and Martha Stewart for product recommendations.
For instance, Williams recently recommended this combined phone case and wallet, while celebrity chef Flay offered his opinion on this paella kit.
"It's easy to find stuff on the internet," Caplan said. "But it's harder to find stuff you love."
Caplan said OpenSky's most prominent customers are women between 35 and 45.
"These women have money to spend and they love finding out what their friends like and getting product recommendations," he said.
Here are some photos showing OpenSky's different features:
OpenSky
OpenSky
OpenSky
- Tesla tells some laid-off employees their separation agreements are canceled and new ones are on the way
- Taylor Swift's 'The Tortured Poets Department' is the messiest, horniest, and funniest album she's ever made
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- The Future of Gaming Technology
- Stock markets stage strong rebound after 4 days of slump; Sensex rallies 599 pts
- Sustainable Transportation Alternatives
- 10 Foods you should avoid eating when in stress
- 8 Lesser-known places to visit near Nainital