Business culture in other countries — especially in Eastern Europe — doesn't allow for entrepreneurs to talk about their skills and talents openly. In Russia, says Dorozhkina, talking about yourself too much is seen as showing off. In the American business world, though, it's the norm.
To get your business off the ground in America, learn how to talk about yourself.
"Take communication lessons, develop your voice, and learn to speak about yourself if this doesn't come to you naturally," says Dorozhkina. "In the US, being loud is a part of business culture: You have to be confident about yourself and your business, actively engage with people, and constantly promote yourself."