A team of Bank of America analysts went to a New Jersey mall for a back-to-school tour. These were their 6 biggest takeaways.
- A team of Bank of America analysts visited a shopping mall to see how it's faring during the back-to-school season, an important timeframe for companies to engage shoppers before the holidays.
- Retailers have been hit hard by e-commerce competitors like Amazon.
- Here are the analysts' top six takeaways from their store visits.
- Read more on Markets Insider.
Back-to-school season is a big opportunity for retailers looking to boost sales and engage with shoppers ahead of the holiday season.
The landscape has changed somewhat as online retailers such as Amazon have become increasingly popular choices for school supplies, clothing, and shoes. But traditional big-box retailers like Kohl's, Target, and Walmart remain top choices for back-to-school purchases.
To assess the changing retail landscape and see how more traditional shopping malls are faring, analysts at Bank of America Merrill Lynch hosted a back-to-school mall tour at the Garden State Plaza in Paramus, New Jersey on Friday. They wrote in a Monday note that for specialty retail and department stores, "differentiation and value are key."
BAML's research focused on three retailers in particular: Five Below, The Children's Place, and Urban Outfitters. Here are two major takeaways the firm made about each store, making six observations in total: